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Feast Friday
shop small — FOODGUIDE x AMERICAN EXPRESS
DOP // CAMERA // LOGO // ANIMATION // SOUNDDESIGN // CUT // EDIT
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To help small restaurants survive the corona crisis American Express and Foodguide put together the incentive “shop small”.
Discounts, cashbacks and most importantly: tasty and appealing short stories about small restaurants and their owner. A good recipe to help.
My job was to produce a mouthwatering intro (and a small outro) to help this incentive grow and become recognisable. So that lots of people (+500k follower) and owners see and use this incentive.
Sadly the crisis is not over. Luckily “shop small” and my intro/outro is still going.
If you want to see more go to the instagram channel of FOODGUIDE Hamburg
and check out their story highlight “Shop Small”