MERCI – “Du bist”

COPYWRITING // JR. ART - DIRECTIOR

While being an intern at Pahnke my team had the task to create a spot for the new chocolate from merci - the first chocolate bar from merci which is not to give as a present to others but is for you. Finally a merci for yourself. To say thanks to yourself.
Target group are middle aged woman, who should give a treat to theme-selves for mastering their all day lives.

That is why I thought about negative behaviours which are not really negative but seen negative. Or better said: are a result of a positive behaviour, view or doing.

So as in the spot:
"you're not unpatient - you just want to know"

Since I wrote the spot I became a part of the whole production and learned a lot. Thanks Pahnke!